![]() With the notion of “hype” squarely front-of-mind, the team here at Cardboard by the Numbers decided it would be a good opportunity to do what we do best: quantify weird aspects of our favorite trading card games, specifically here, determining the most hyped Magic spoilers of all time by scraping the web for public data. This month, Magic’s experiencing a decade-high peak in general interest using Google search volume as a metric, and while it shouldn’t be too surprising that the peanut butter and chocolatey combination of the world’s most famous trading card game and the forefather of modern fantasy would generate attention, the “hype” is off the charts. Hasbro executives lauded the record-breaking pre-sales during last quarter’s investor call, and are undoubtedly excited to share Q2 figures shortly that buck larger CSG trends in a positive direction.Īll this would be noteworthy on its own, but it’s nothing compared to the endless interest that’s surrounded search for the 1 of 1 serialized version of “The One Ring”, a card that has yet to be claimed yet in public but is worth as much as $2,000,000 (and a free flight to Spain) according to the highest bounty as of writing. ![]() ![]() Fans of Tolkien have been jumping into the game, excited to learn how to play. Competitive and casual players alike have been snapping up booster packs in search of chase cards like Orcish Bowmasters and The One Ring, both of which are already finding prominence across formats. The hype around the most recent Magic: the Gathering expansion, The Lord of the Rings: Tales of Middle-earth, has been unprecedented.
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